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In empirical studies of three-dimensional problem solving, Bryan Lawson found architects employed solution-focused cognitive strategies, distinct from the problem-focused strategies of scientistsNigel Cross suggests that 'Designers tend to use solution conjectures as the means of developing their understanding of the problemFloor Plan 78.26㎡
Design thinking is also associated with prescriptions for the innovation of products and services within business and social contexts.Some of these prescriptions have been criticized for oversimplifying the design process and trivializing the role of technical knowledge and skills.
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