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The art of living - The history
Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
To understand Driade, you should visit its headquarters in Fossadello, near Piacenza.
I had been there often in the past but, I haven't come back for a long time. Seeing it again helped me to understand what it might be an "aesthetic laboratory" (as Driade likes to define itself) in these early twenty-first century. It would be useful to organize your path along the central hallway which goes through the building, a clear and rigorous sign, an architectural promenade on which offices and rooms, elegantly furnished, overlook. At the end of the walk you'll find a large room marked by high photographic panels representing the park of Würzburg castle, in Germany: a winter garden nestled in an endless time.
Everything aims to build an atmosphere of subtle aestheticism, in which the rational geometric structures, such as wall shelves made of wood or metal, can coexist with furnishings that have marked the last decades of design: from "Melaina" by Bonetto (I saw it again, after many years, while flipping through the catalog of the exhibition supervised by Emilio Ambasz in 1972 at the MoMA of New York: "Italy: a new Domestic Landscape") to "Due Cavalli" by De Pas, D'Urbino, Lomazzi, from the projects by Antonia Astori, Nanda Vigo, Enzo Mari, Philipe Starck, Oscar Tusquets, Borek Sipek, Tokjujn Yoshioka, Kazuyo Sejima, Ron Arad and many others, which have gone through more than forty years, up to artists such as the Chinese Xie Dong and the Indian Mann Singh.